Uncharted Fishing was unveiled in 2018 in Brisbane, Australia. Initially the brand was built to create video content for the likes of Instagram and Youtube, however over the years, we decided a content first approach was not our main passion. Providing more than just something to watch on telly was where our true passion laid.

In late 2023 we decided the Uncharted Fishing name would be better off used as a disruptor to the current fishing market. In Australia we are notoriously left with the dregs of the international fishing market, with lures coming from the USA and Japan, none of which were designed for the purpose of fishing in Australia.

We decided Uncharted Fishing would be the brand to change that. With years of experience studying and catching Australian fish, we now had the knowledge required to create the ultimate range of fishing gear, whether it was lures, rods and reels or apparel. No one knows an Aussie fisho, like Aussie fishos.

With all that said, if you'd like to help shape the way Australian fishing looks in the future, reach out to us. We'd love to bring your thoughts to life.